Ahrefs
An SEO toolkit with its own web crawler
AppFreemium
Semrush
A platform for SEO and AI search visibility
Semrush brings keyword research, competitor analysis, site audits and daily rank tracking together in one web interface. Beyond Google it measures how often and in what tone a brand appears in ChatGPT, Perplexity or Gemini, and you can monitor your own prompts over time. More tools for content, social media and advertising come as add-ons or in higher plans.
Why it made the cut- Keyword research with competitor data
- Visibility tracking in ChatGPT, Perplexity and Gemini
- Site audit and daily position tracking
