collected.tools.
AppAnalytics

Google Analytics

Google's analytics for websites and apps

What it is

Google Analytics in its GA4 version measures visits and events on websites and in apps in one shared, event-based data model. Reports, free-form explorations and audiences connect directly to Google Ads, Search Console and BigQuery. The free version is enough for most projects, while large companies use the paid Analytics 360 with higher limits.

Why it made the cut
  • Websites and apps in one event model
  • Linked with Google Ads and Search Console
  • Raw data export to BigQuery

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